Earlier this year, Ben & Jerry’s announced a competition they were running for the name of a new Anti-Trump ice cream flavor. On Tuesday, the company unveiled their new flavor would be “Pecan Resist.”
The resist mantra has been synonymous with those on the Left as Democrat lawmakers stand opposed to President Trump and Republican majorities.
In an article on their website dubbed “Join the Resistance!” Ben & Jerry’s announced the new flavor and said it will support four liberal groups.
“We are proud to announce that our newest flavor, Pecan Resist, has so much more than funky chunks under the lid,” the company said. “It supports four organizations that are working toward a more just and equitable future and peacefully resisting the Trump administration’s regressive and discriminatory policies.”
And, “These groups are working hard to defend and progress a more inclusive society, focusing on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights.”
Here’s more on the new addition, via Fox Business:
The limited-batch flavor consists of chocolate ice cream with white and dark fudge chunks, fudge-covered almonds, pecans and walnuts. Ben & Jerry’s also said it would donate $25,000 each to four different organizations dedicated to social justice – Honor the Earth, Women’s March, Color of Change and Neta.
This isn’t the first time Ben & Jerry’s has rolled out new flavors or name changes to promote social causes. The company previously changed its “Chubby Hubby” flavor’s name to “Hubby Hubby” to celebrate marriage equality in Vermont and rolled out “EmpowerMint” to promote voting rights ahead of the 2016 election.
The company also has a history of calling out President Trump. In an open letter to Trump shortly after he was elected president, Ben & Jerry’s congratulated him on the victory and called on him to unite, rather than divide, the country.
In the wake of the tragic Tree of Life synagogue shooting in Pittsburgh, Pennsylvania, Ben & Jerry’s was questioned for their continued partnership with the Women’s March group. Some leaders of the group have well-documented ties to openly anti-semitic Louis Farrakhan.
Ben & Jerry’s said they were “comfortable” with the relationship, though admitted some views expressed by the Women’s March were “controversial.”
Here’s more, from Independent Journal Review:
When asked directly about the Women’s March close ties to Farrakhan, a spokeswoman for Ben & Jerry’s told IJR they may not agree with all the groups they partner with, but they are “comfortable” with having different views, even “controversial” ones:
“We’re comfortable with the idea that the people and the causes we partner with may have a point of view different from our own on some issues. They can be controversial, just as we can. Linda may not agree with everything we’ve done. But the work that she has done to promote women’s rights, as co-chair of the Women’s March, is undeniably important and we are proud to join her in that effort.”
They included a statement from Women’s March’s Linda Sarsour: “We recommit ourselves to dismantling anti-Semitism and all forms of racism.”