Sports retail giant Nike is Still under fire for their decision to sign former NFL quarterback Colin Kaepernick to campaign deal where he is expected to make millions of dollars. The deal was announced over social media in a post which had a picture of Kaepernick and the words, “Believe in something. Even if it means sacrificing everything.”
The new campaign will provide Kaepernick with his own line of clothing and athletic garb.
Conservatives and others have already responded by saying they would be boycotting Nike amid the decision to make a person who has made disparaging comments about the American flag, the country itself, and law enforcement.
The Fraternal Order of Police (FOP) also recently responded – and the fraternal organization consisting of more than 325,000 sworn law enforcement officers across the United States knows a thing or two about sacrifice.
Chuck Canterbury, National President of the organization, released a statement where he reminded what the word “sacrifice” means and the sacrifices police make on a daily basis.
He began his statement affirming Kaepernick has a constitutionally protected right to do what he is doing and say what he is saying.
“Colin Kaepernick and all Americans have the constitutional right to freely express their views, even if they are uninformed and inflammatory. Indeed, law enforcement officers have an obligation to defend these rights and we do so every day, even in those cases when the views expressed are hostile, hateful or offensive to the men and women of law enforcement.”
“The Fraternal Order of Police has been called upon to boycott Nike for capitalizing on this former professional football player because he attracts controversy. In our experience, boycotts and similar exercises do not succeed and often serve only to enrich the company—which is not what we want to do. Our members and, for that matter, any American citizen, understands when the law enforcement profession is being insulted— we have no doubt they will make their purchases with that insult in mind.”
“If Nike chooses to create an ad campaign featuring a former quarterback who describes cops as ‘pigs’ and makes large donations to the family of a convicted cop killer and wanted fugitive, Joanne Chesimard, who murdered New Jersey State Trooper Werner Foerster in cold blood in 1973, they are free to do so.”
“Since 2016, 381 officers have been killed in the line of duty. They believed in something and sacrificed everything, as did the families they left behind. All of the men and women in law enforcement believe in something and are prepared to sacrifice everything.”
“Ultimately, this ad campaign will end and our nation will no longer associate “sacrifice” and “sneakers.” Instead, we will once again associate “sacrifice” with our fellow Americans in our military and police departments who stand in harm’s way to protect the rest of us and our right to express ourselves.”
Press Release on Nike
“Since 2016, 381 cops have been killed in the line of duty. They believed in something and sacrificed everything as did the families they left behind. All of the men and women in law enforcement believe in something and are prepared to sacrifice everything” pic.twitter.com/j4OkjUxR4S
— National FOP (@GLFOP) September 5, 2018
As Daily Wire points out, the sacrifice Kaepernick claims he made pales in comparison to the one these law enforcement officers consistently make.