Levi Strauss Takes Public Stance Against Guns & The 2nd Amendment

Time to start buying different jeans? Levi Strauss has come out and explicitly said they would be advocating for gun control policies.

The iconic company explained their new stance in an open letter to their customers where they said the company would be promoting gun control measures, funding anti-gun groups, and rewarding employees who do the same.

As Western Journal reports, CEO of Levi Strauss Chip Bergh wrote an open letter to customers requesting them not to bring firearms into their stores or facilities. He said firearms “don’t belong” in his stores and he argues the removal of the guns creates a safer environment.

“It boils down to this: you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings. In the end, I believe we have an obligation to our employees and customers to ensure a safe environment and keeping firearms out of our stores and offices will get us one step closer to achieving that reality.”

From Western Journal:

So, it’s clear Berg doesn’t subscribe to the theory that the best way to stop a bad guy with a gun is a good guy with a gun.

Bergh took it a step farther today with an op-ed in Fortune. He explained that as a leader in business “with power in the public and political arenas” he felt the responsibility to break the silence that threatens “the very fabric of the communities where we live and work.”

In the letter, Bergh shared that Levi Strauss will be promoting their anti-gun stance with three new initiatives.

One, the company is outlining its gun violence prevention strategy on a separate web page where supporters can see their mission statement and donate funds.

Two, Levi Strauss will be partnering with anti-gun group Everytown. The group has repeatedly called for bans on firearms, promoted gun control measures in Congress and across the country, and has sought to restrict the rights on gun-owning Americans.

Three, Bergh announced that his company would be rewarding their own employees for donating to anti-gun funds and will be paying them for volunteer service to anti-gun organizations. They will also pay their employees for political activism as well.

Check it out, via Levi Strauss:

1. The Safer Tomorrow Fund: We’ve established this fund to direct more than $1 million in philanthropic grants from LS&Co. over the next four years to fuel the work of nonprofits and youth activists who are working to end gun violence in America.

2. Everytown Business Leaders for Gun Safety: We are partnering with Everytown for Gun Safety and executives from the business community, including Michael Bloomberg, to form a coalition of business leaders who believe that business has a critical role to play and a moral obligation to do something about the gun violence epidemic in this country.

3. Employee Support: We are doubling our usual employee donation match to organizations aligned with our Safer Tomorrow Fund. Additionally, we’re encouraging employees to utilize their five hours a month in paid volunteer time to get more politically active. 

“As business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work,” wrote Chip Bergh, LS&Co. president and CEO, in an op-ed for Fortune. “While taking a stand can be unpopular with some, doing nothing is no longer an option.”   

As Breitbart points out, the very policies that Bergh and Levi Strauss are advocating for would not have prevented the senseless violence of recent shooting incidents:

Ironically, banning such sales would not have stopped a single mass shooting that occurred in the U.S. during the past 18 years, as almost every mass public attacker during those years acquired his or her guns via the very background checks Bergh wants to implement. Those who did not pass such checks simply stole their guns or otherwise accessed guns belonging to someone else.

Nevertheless, Bergh is directing Levi Strauss funding to gun control initiatives.

Bergh indicated that he assumes the company will face backlash for this decision, but he stressed that Levi Strauss has “never been afraid to take an unpopular stand to support a greater good.”